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Why is Apple Inc. so innovative? With the same acesss to the same resources as Samsung, why does Apple dominate the comptetition year after year?Why was it the Wright Brothers that succeeded in creating controlled powered man flight when there were
many other teams who were much more qualified and well-funded? Why is it that Martin Luther King Jr. led the Civil Rights movement? He was not the only man who suffered in a pre-civil rights America. And he certainly was not the only great orator of his time.
What all of these examples have in common is that they all perform the exact same way. It all breaks down to 3 questions that all great leaders and organizations follow, Why, How and What. Every person/organization in the world knows
WHAT they do. Some, know HOW they do it. But very few know WHY they do what they do. Very few organiztions are able to say WHY their company exists. All of these examples perform against the norm.
All of these examples, Start with WHY. And that is the purpose of "Start With Why", to help people and organizations identify their WHY.